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Why use Venere to make hotel reservations in Turkey? Why not make the reservations yourself?

The reasons are: ease, and preferential bulk rates.

Venere's hotel selection is particularly good for well-located 3-star hotels from TL75 to TL125 per night, and 4-star hotels for about TL150.

Hotel reservations services such as Venere, an affiliate partner of TurkeyTravelPlanner.com, negotiate preferential rates from many hotels. In effect, they are "buying hotel room-nights wholesale" by offering to bring thousands of travelers to these hotels.

This gives Venere power to negotiate good rates from the hotels it features on its service.

Despite its clout in the marketplace, Venere is a small company (which I prefer). Its people work hard to find good deals. Its website interface is helpful, with maps showing the district in which a hotel is located, and reviews of its hotels by guests who have stayed there.

Hotels want, above all, to minimize the number of nights a hotel room stays empty, because an empty hotel room earns exactly $0. It's better to have rooms filled at half price than to have rooms empty. With a guest in the room, even at a discounted rate, the hotel will earn some money to cover expenses, and hotel guests may use other services, such as restaurants and bars. The more guests the better. Satisfied guests recommend the hotel to other travelers.

So you may find that the room rate you get through Venere may be lower than the one you could get by making the reservation yourself.

Shopping around and comparing rates is always a good idea, but if you spend too much time shopping, the time you lose may cancel out any small monetary saving. If you find a good room rate, take it. Avoid spending hours just to save an additional small amount.

If there is high demand for hotel rooms, as there is at holiday times and in the high summer tourism season, getting a discounted rate may not be an option. You may have trouble finding any room at all, in which case you should grab the best room you can find at a rate you can afford.

Venere and other hotel reservation services do not necessarily negotiate agreements with all hotels. There are too many hotels, some may not be suitable, and some may already have signed plenty of agreements with other services. If you're looking for a particular hotel, you may or may not find that Venere has an agreement with that hotel.